Latest Issue · No. 07
The 2026 Holiday Budget, Called Before Deloitte Publishes It
Deloitte has most likely already surveyed shoppers about their 2026 holiday budgets. It publishes in mid-October; we have not seen the answer. Our forecast, from a method registered before the panel answered, is a hair under last year.
- Our forecast
- $1,589
- Deloitte 2025
- $1,595
- We win at
- $1,509–1,591
Published October 1, 2026 · Read the Issue